Fast Fashion refers to a business model that uses cheap material and labor to produce clothing at lightning speed. This form of fashion is primarily for affordable, trendy clothing that needs to be made available quickly. Fast fashion brands include global brands like H&M, Nike, Zara, Victoria’s Secret, Mango, and hundreds of other medium-sized brands.
How to identify fast fashion brands?
Is that brand quick to release clothes seen off catwalks or celebrities? They do not pay their workers well? Are you always in a frenzy to buy these trendy clothes due to limited availability? These clothes aren’t long-lasting? If yes, then it’s time to make a list of brands to avoid.
Why is fast fashion bad for the environment?
The fashion industry is the 2nd most polluting industry on Earth, behind oil. This rapidly growing industry produces about $1 billion of garments annually. And about 85% of them get dumped in landfills, burnt annually.
A population of 40 million work in the garment industry today. They are subjected to exploitation, including mental and physical pressures from long working hours. The leader in fast fashion manufacturing is Bangladesh, which accounts for 80% of the world’s garment and textile businesses.
These environmental and social implications tell a lot about what kind of living we are used to. Where exploitation is common, and clothes are everything. It’s high time we make conscious choices about our lifestyle.
Mind you; we are not asking you to ditch fast fashion altogether (and frankly, no one would too); what we ask you to do is try limiting your fast fashion purchases. And think of actively switching to eco-friendly clothing.
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