Amidst this increasing climate change, one thing that we all can agree upon is that we are in need of industries that advocate sustainability. The United Nations Environment Programme, in a study has found that the entire process of production for a pair of jeans requires more than 3.5 litres of water. This is equal to emitting approximately 33.4 kilograms of carbon equivalent.
The fashion industry constitutes the world’s third largest manufacturing sector after the automobile and technological industry. Hence there is a growing need for realignment of their business models and production processes towards improved sustainability.
While there is no clear definition as to what is sustainable fashion, one can believe that it refers to those clothes, and textiles that are manufactured, distributed, and used in an environmentally conscious manner. Ensuring that the natural resources are used efficiently and carefully, making use of renewable energy resources at every stage, and maximizing repair, remake, reuse, and recycling of the product and its components, are some major ways in which the fashion industry can be made sustainable.
The global consumption of apparel is expected to rise from 62 million metric tons in 2019 to 102 million tons in the upcoming 10 years. Surely the major responsibility of the fashion industries lies in making their production and distribution process eco friendly in nature, but they also have the possibilities towards encouraging their consumers in engaging in more sustainable consumption patterns. Some strategies for these could include renting or leasing clothes and other accessories, creating fashion of lasting style and durability, supporting textile recycling, and manufacturing clothes with those textiles that are environmentally certified.
Around 87% of the total fibre input used in fashion industries is either incinerated or disposed off in a landfill. With such disturbing stats, green canvas products require minimal usage of water in their production and none of our materials disposed of in the landfills in order to gain tax subsidies. Via this, we are committed towards reducing our carbon footprints and encourage our customers to do so as well.